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Meet the resident brands and founders of Slow Innovation Brands' Platform.

Meet the resident brands and founders of Slow Innovation Brands' Platform.   Meet Yvonne!        Yvonne is the founder of Now in Rio Swim, a multicultural and contemporary sustainable fashion brand. Now in Rio Swim offers Premium and Sustainable Active Swimwear inspired by the beautiful beaches of Rio de Janeiro in Brazil. Yvonne approached Slow Innovation Brands about 2 years ago when she and her husband were still living in Belgium. She wanted to start the process of creating her sustainable swimwear brand. Despite having a background in Marketing, including a Ph.D. from the University of Brussels, she needed help to source sustainable fabrics and European manufacturing partners. The inspiration to create her brand came while Canadian Yvonne...

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Eco-marketing for sustainable fashion: using transparency and creativism to draw attention to your brand

    Sustainable brands should be concerned with the impact of their products on society and the environment.   They seek, or they should, to produce legally and ethically towards workers and the environment.   The fashion brand’s commitment to sustainable development must be reflected by fair workers’ payments, raw materials, and processes with the least possible impact on the environment.   However, we know that to achieve these goals, brands face several challenges. Reconciling fair trade production, circular design, sourcing sustainable fabrics, and ethical strategies for sales and promotion leads to high cost compared to the products produced by fast fashion brands.   Therefore, one of the main challenges faced by sustainable brands is to clarify and justify prices to...

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