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Linen fiber supply in Europe

  In our last article, we wrote about the history of linen in Europe and Portugal. Now we are going to talk about European flax farming and growing.   This article is part of the series that we are writing about conventional and organic linen sourcing in Europe.   The full content of our series of articles will be available on The Slow Fashion Innovation Program platform. If you are a designer or CEO of a sustainable fashion brand and you are struggling to find organic linen suppliers in Europe, contact us at tati@slowinnovationbrands.com We offer an exclusive fabric sourcing service for sustainable makers and we will be very happy to assist you with your project.   Now let's talk...

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Eco-marketing for sustainable fashion: using transparency and creativism to draw attention to your brand

    Sustainable brands should be concerned with the impact of their products on society and the environment.   They seek, or they should, to produce legally and ethically towards workers and the environment.   The fashion brand’s commitment to sustainable development must be reflected by fair workers’ payments, raw materials, and processes with the least possible impact on the environment.   However, we know that to achieve these goals, brands face several challenges. Reconciling fair trade production, circular design, sourcing sustainable fabrics, and ethical strategies for sales and promotion leads to high cost compared to the products produced by fast fashion brands.   Therefore, one of the main challenges faced by sustainable brands is to clarify and justify prices to...

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